Focus on strong and clear narratives, not just on the outcome. Logical methodologies/systems in the thinking process. Put emphasis on user experiences over pure aesthetic expression.

Christopher Lye, Chair of Judges
Principle - Hong Kong Retail Sector Leader, Woods Bagot

Tell us your story! Understanding how the design ideas evolved is really important to the hero images that showcase the final results.

Jennifer de Vere-Hopkins
Associate Director, Jestico+Whiles

Pay close attention to the instructions in the entry kit. Compile a captivating document that highlights your project using professional photography and clear, concise text that explains the project and your design approach.

Kyriakos Katsaros
Principle, Studio C102

I always encourage entrants to focus on the unique design story of the work they are submitting and capture its power with evocative, carefully selected design process images and photography.

Irena Savakova
VP Global Design Principle - Leo A Daly

Be clear on your concept, set goals and solutions taken. Elaborate on challenges and the steps taken to address them. Share project inspirations and how they are applied to the design. Don't overlook the details. The small details are as important as the large ones. Keep your message short, concise and clear: less is more!

Azlan Nazam
Founder &. Managing Director - Studio Illumine

Be thoughtful, be creative and be yourself! Design should be timeless and experiential without trying to follow trends.

Tina Norden
Partner/Principle - SHH Architecture & Interior Design