VF Denver

VF Corporation is a diverse collection of global lifestyle brands driven by a strong common purpose — To power active and sustainable lifestyles for the betterment of people and the planet. In a move to create a new multi-brand hub in Denver, Colorado, VF engaged Rapt Studio to design a space built on and furthering their shared purpose.

The project, housing the VF executive and strategic functions as well as brands that include The North Face, Smartwool, Jansport, Altra, and Icebreaker, has received LEED Platinum certification, further expressing the purpose of the company and setting the stage for the next chapter in the company’s 120-year history. Rapt built upon the solid foundation of their strong company culture to design a space that will invite new levels of collaboration and cross-pollination between brands as they grow their international reach, all while allowing each brand to maintain its freedom of brand expression.