NI HAO HOTEL

Agency: Vermilion Zhou Design Group
Client: H World Group

"NI HAO," a standard Chinese greeting, carries meanings beyond everyday salutations. It embodies the spirit of friendliness, politeness, and openness integral to Chinese culture. These two words are simple and deeply symbolic culturally, allowing them to convey unique emotions and messages in various contexts and settings. "NI HAO" is very Chinese As an international Chinese expression, "NI HAO" has been embraced and used by multilingual speakers globally, serving as the first gateway in China's communication with the world. "NI HAO" is the starting point for all subsequent interactions, presenting the most straightforward introduction to Chinese culture. Unconstrained by time and geography, we express this through cultural symbols, giving guests a direct experience of a traditional, vibrant, and open hotel atmosphere. * 'Calabash', a traditional Chinese symbol, is incorporated throughout the space design. This symbol signifies blessings, fortune, and safety for travellers. "NI HAO" is a dialogue In the "NI HAO" hotel, nestled within the bustling street market, the essence of "Hospitality" is at the heart of its operations. The doors are warmly opened to guests and the local community, inviting everyone to experience its welcoming atmosphere. With abundant slogans in the space, the very Chinese style of expression engages all guests, subverting traditional reception and lobby areas while serving functional purposes and aiming to resonate emotionally with travellers. "Punk Wellness" is another thoughtful touch for well-being. * The simplified calabash imagery of '8' is continued throughout the space in various forms. '8' also symbolizes 'prosperity', embodying both a distinctly Chinese symbol and the representation of '∞'infinite possibilities. "NI HAO" creates scenes. From public areas to guest rooms, efficient layouts meet travellers' varied needs. Unintentional interactions in these spaces transform a simple "NI HAO" into a warm and intimate greeting. Whether guests are extroverted or introverted, returning to their fundamental lodging needs, they'll find a comforting space to settle in. "NI HAO Hotel" By deeply understanding the meaning behind the two words "NI HAO," the architects have repositioned the "NI HAO Hotel" brand in space design. With "NI HAO" as the core of the Vermilion Zhou Design Group's design, it stands out in the economy hotel sector, conveying a more friendly and inclusive philosophy while meeting the accommodation needs of its audience. Like the brand name, this simple yet profound expression enables "NI HAO Hotel" to touch hearts universally through its approach.