McCann Worldgroup

McCann Worldgroup wanted to bring together over 1,200 employees across 12 different agencies working in four separate locations in London – all under one roof for the first time in the organisation’s history. By partnering with Gensler, the aim was to create a workspace that was conducive to collaboration, cohesion and creative thinking whilst celebrating each agency’s specialism, individuality, and independence.

From the outset, our approach was to involve all stakeholders in setting out what we wanted the new HQ to achieve. Collectively, we decided that the new workplace needed to be inclusive and a place where everybody is welcome to be their whole selves; enable better cross-agency connections and collaboration to fulfil the network’s mantra ‘brilliant individually, unbeatable as one’; preserve and celebrate the character and expertise of each individual agency; improve sustainability, health and wellbeing; and be representative of its truly creative and inspiring environment.