ICONSIAM

Set on the banks of the Chao Phraya River, this prestigious project includes a contemporary shopping mall, a luxury retail mall, a 3,500 seat auditorium and two waterfront residential condominium towers. As the interior designer on the retail components of the project, a key challenge for Benoy was to ensure footfall through all the eight levels of retail, leisure and F&B. It was essential to create a world-class contemporary shopping destination that had a strong sense of ‘Thai-ness’ to attract both local and international visitors. A narrative based on the symbolic lotus flower and the Chao Phraya River inspired the soft fluid forms of the plan, which wraps around a series of feature internal retail buildings named the ICONS. ICONs within ICON, a set of four triplex towers, whose geometry and design are inspired by the forms of the lotus flower, allowing brands to create experience in a 360-degree environment. Opened in December 2018, the project has become a national landmark and a new global destination. To date, it has won ‘Best Store Design of the Year’ at the World Retail Awards 2019 and ‘Best Shopping Centre’ at MAPIC 2019.