Hongxing Tourism Headquarters

Agency: Woods Bagot
Client: HongXing Tourism Group

HongXing, a dynamic cultural and tourism company, proudly unveils its new five-story headquarters. Spanning an impressive 8,000 square meters on the picturesque shores of the Bohai Sea, the headquarters captures the essence of its coastal surroundings while embracing the company's vibrant culture.

Woods Bagot embarked on a collaborative journey with HongXing, crafting a working space that exudes vitality and seamlessly merges with the coastal landscape. Spaces possess the power to transform through motion, colors, textures, and connections. The design team skillfully wove the company's culture into the fabric of the workplace, unfolding a narrative of dynamism, connectivity, and sustainability. Radiating brightness and clarity, the overall design fosters an energetic and wholesome experience. Embracing the concept of nature and openness, bringing the outdoors inside, blurring the boundaries between the natural and built environments. The meticulously designed lobby serves as a gateway, seamlessly connecting various areas. A multifunctional open area provides a panoramic vista, allowing employees to revel in the beauty of the natural surroundings. The bright and translucent atrium captivates as a unique focal point for local tourism and embodies the distinctive visual identity of the HongXing company. Open-plan workspaces foster communication, collaboration, and creativity. The atrium acts as a vertical conduit, seamlessly connecting spaces and facilitating a harmonious flow between public and private realms. The integration of the "timber meeting boxes" around the atrium and grand staircase enhances the building's architecture while demarcating functional zones. Upon arrival, one is struck by the organic yet formal integration of outdoor and indoor spaces, symbolizing HongXing's commitment to quality, environmental stewardship, social engagement, and human-centered experiences. The design team aspires for this new workplace to imbue its staff with the freedom of the wind, the depth of the sea, and the resilience of trees—an embodiment of biophilic/nature driven workplace.