Agency: Rapt Studio
Client: Rapt Studio
Exploring the idea that design is language, Rapt Studio considers the the individual’s role in the expression of architecture, interiors, furniture, objects, art. The space, installed for Milan's Design Week, was an immersive experience. Each phase of the procession prompting guests to reclaim their own design vernacular. Appearing on the street as a storefront, upon entry to the installation guests encounter a series of portals showcasing AI generated imagery depicting a culture shaped by mass consumption. These portals highlight how hyper-consumerism has altered the course of design, often resulting in a lack of distinctive narratives and an overall sense of sameness. As visitors progress into the second space, they are offered a glimpse of ordinary objects displayed in a museum-like setting. These pieces were not presented on merit of their design or prestige but elevated instead by the stories and histories they embody. The third space, was a living room environment kept in constant motion. Inside this space, visitors are presented with a call to action to engage with their surroundings. In the background, a continuous video loop of past visitors' interactions with the space — moments or days earlier — serves as a reminder of the diverse range of experiences which contribute to the richness of the built environment. At the core of Rapt Studio’s philosophy is the belief that design is a powerful means of connection. The exhibition created a layered experience, immersing visitors in a tapestry of past and present interactions that highlight the multifaceted nature of human engagement with objects and place.
